CREATIVE INDUSTRIES – PERSONAL INVESTIGATION, WORK EXPERIENCE, AND PRESENTATION

Included in this blog: Creative Industries Research, Work Experience report, Personal Investigation plan and presentation.

CREATIVE INDUSTRIES RESEARCH – NATHAN ROSS

 

The creative industries as an entity, have been defined as “A range of economic activities which are concerned with the generation of knowledge and information” (Hesmondhalgh, 2002 p.14.) or, as referred to by Howkins, the Creative Economy (2001).

According to Howkins, the ‘Creative Economy’ consists of the following categories;

Advertising, Architecture, Art, Crafts, Design, Fashion, Film, Music, Performing Arts, Publishing, R&D, Software, Toys & Games, TV & Radio and Video Games (2001, pp88-117).

The primary Creative Industries I researched are;

Advertising, Architecutre, Media (Film, TV, Radio and Photography), Fashion, Arts & Culture, Design and Music.

ADVERTISING

The Economic Times has defined Advertising as “a means of communication with the users of a product or service” (No author or publication date found)

Advertising can take many forms, including;

Tevelvision advertisements, print media, radio, internet ads, direct selling, mailers, contests, sponsorships, contests, people (endorsements) and many more.

The majority of advertising in most markets around the world is done through advertising agencies, who will either utilize an in house team, or hire the appropriate freelance specialists in the required field (many of which may be signed to the agency for regular work). Once the team is hired, they will all work together to fulfil the clients wishes, creating an advertisement campaign that is effective in attracting consumers.

The top 5 Ad agencies in the UK are stated as being;

1.AMVBBDO

  1. McCann
  2. Adam And Eve DDB
  3. VCCP
  4. BBH Global

(No author or publication date found. http://www.adbrands.net)

According to The Drum, the UK was on track to spend at least £20 billion in 2019 (Glenday, 2018. www).

ARCHITECTURE

As a creative industry, architecture is defined as “The art or practice of designing and constructing buildings” (oxforddictionairy.com, no publication date available. www)

In 2017, Architecture was estimated to have produced £3.898 billion of Gross Added Value in the UK (DCMS Economic Estimates, 2018. www)

In 2018, the were estimated to be around 111,000 jobs within the architecture sector in the UK (DCMS Economic Estimates, 2019. www)

The total revenues in Architecture for 2018 were estimated at £2.6 billion, with 55% of that revenue coming from housing, with the majority of that coming from housing extensions. Approximately 31,400 staff employed in architectural practices with the majority of them based in London, the South EaEast of England, and Scotland. (RIBA Business Benchmarking Survey, 2016. www).

MEDIA

The Media industry in the UK is comprised of various sectors – TV, Film, Radio and Photography. Within each of these sectors are a series of subcategories, which would be entertainment, informative and artistic. The UK government joins these sectors together under one category for statistical purposes.

Within the UK Media sector, the most recent estimate for persons employed within these fields was 245,000, with the majority of the jobs based in London, The South East, The North West and Scotland. (DCMS, 2019. www)

The Gross Added Value of Media in the UK was approximately £16.7 billion, with the total value of services exported estimated to be £7.7 billion and the value of goods exported estimated at £650 million (DCMS Sectors Economic Estimates, 2019. www).

In 2018, the international revenue of the sector grew by 10 per cent, remaining stable at an estimated £3 billion (PACT, 2019. www)

According to The Televisual, top top 5 UK Film Production companies in 2012 were;

  1. Working Title
  2. Aardman
  3. Big Talk Pictures
  4. Cloud Eight
  5. DNA

(Dams, 2012. www).

FASHION

By Oxford Dictionary’s standards, Fashion I defined as “The production and marketing of new styles of goods, especially clothing and cosmetics” (Oxford Dictionary. www).

When it comes to the Fashion market in the UK, immediately, names that come to mind are the likes of Burberry, Oliver Spencer, Marks and Spencer, Paul Smith, ASOS, Ted Baker, River Island, Dr Martens, Ann Summers, Barbour and so many more iconic brands.

According to the FASHION UNITED website, the Fashion market value in the UK is £66.5 billion, with an industry market share of 7%. The total employment in fashion in the UK is estimated to be a total of 555,000.

The breakdown of that figure looks like this;

  • Retail clothing sales – 414,000
  • Retail footwear and leather goods sales – 59,000
  • Wholesale of clothing and footwear – 43,000
  • Manufacture of wearing apparel – 34,000
  • Manufacture of footwear – 5000

For 2017, the top names in UK fashion, related to market capitalisation, were as follows;

  1. Burberry – £7.7 billion
  2. Next PLC – £5.56 billion
  3. Marks and Spencer
  4. ASOS – £4.18 billion

(Fashion United, 2019)

ARTS AND CULTURE

Linda Essig, of Creative Infrastructure, defines the Arts and Culture industry as being a “Sector of economic and social activity that places artistic production at its center and from which culture results” (2015. www), with the 3 characteristics being;

“ 1. Products of the Arts and Culture sector convey symbolic meaning.

  1. Have a use value first in communication of ideas and only secondarily in their functionality capacity.
  2. May be produced by industrial or artisan means.”

(Essig, 2015. www)

The Arts and Culture industry includes, performing arts (dance, theatre, drama, musical theatre) spoken word, poetry, museums & galleries, art, preservation and more.

The importance of the Arts and Culture sector in the UK is evident in the economic figures that are a result of its presence.

In 2016, the sector contributed £10.8 billion in Gross Added Value to the UK economy (CEBR, 2018. www), with an estimated 137,250 jobs in the sector, which rises to 363,713 when the benefits of indirect and induced employment were added (Economic estimates of DCMS Sectors, 2019. www). The Industry was responsible for a turnover of £21.2 billion in 2018, according to the Arts Council England Report commissioned by CEBR (2019. www).

According to The Art Newspaper, the UK contains 4 of the 10 most visited museums in the world. These being; The Tate Modern (5.86m, 5th most visited worldwide), the British Museum (5.82m, 6th most visited), the National Gallery (5.75m, 7th most visited worldwide) and the Victoria & Albert Museum (3.97m, 10th most visited worldwide (Sharpe and Silva, 2019. www).

DESIGN

Design is defined by Oxford Dictionaries as “The art or action of conceiving of, and producing a plan or drawing” – this includes design of buildings, products, clothes, logos, etc.

According to Creative Industries, the UK has the worlds second largest design sector, and the largest design industry in all of Europe (2018. www). The UK is stated as ranking 4th in the world for design exports, and is responsible for the exporting 50% more design goods and services than it imports. The UK also has incredibly strong cultural assests in the Design field, such as the Design Council, the Victoria and Albert Museum, the Design Museum, and world class courses at universities (Creative Industries, 2018. www).

The Design industry is stated as having been directly responsible for a contribution of £3.949 billion in Gross Added Value to the UK economy in 2017 (DCMS Sectors Economic Estimates, 2018. www), with 163,000 design and designer jobs in the UK in 2018. The highest concentrations of these jobs are in London, The South East, and North West of England (DCMS Sector Estimates: Employment, 2019. www).

According to the Design Council, the total contribution of Design economy to the UK is £71.7 billion, this figure measured by GVA, productivity, turnover and employment. (2015. www).

Government data in 2017 believed the value of Design services exported from the UK to be approximately £461 million, however the Design Council’s report on ‘The Design Economy’ believes the total contribution of Design to the UK’s exports to be closer to £34 billion in 2013 (Design Council, 2015. www). It is believed that £33.5 billion is spent annually on design in the UK (Creative Industries, 2018. www).

There are approximately 840 design courses available in the UK, with the UK containing some of the best design schools in the world, including;

London College of Communication, Central Saint Martins College of Art and Design, Saïd Business School – University of Oxford, and Royal College of Art (Creative Industries, 2018. www).

MUSIC

The UK has some of the most prestigious music organisations in the world, including;

Sony Music UK, Opera North, Universal Music Group, Warner Music Group, and many more (Smith, 2018. www). It is estimated that over 147,815 were employed in the UK music industry in 2017, and that the music industry generated £4.5 billion for the UK economy in GVA. The breakdown for this figure is as follows;

  • £2 billion generated by musicians, composers, songwriters and lyricists.
  • £991 million generated by live music.
  • £700 million generated by recorded music.
  • £505 million generated by music publishing.

The UK’s total music exports measured a total of £2.6 billion;

  • £719 million generated by music publishing
  • £468 million generated by recorded music
  • £348 million generated by music representatives

(Measuring Music, 2018. www).

Jobs in the music industry cover a vast spectrum, these can include;

Singers, musicians, songwriters, producers, A&R managers, concert promoters, music journalists, bloggers, background singers, DJ’s, composes, booking agents, PR, various technicians, personal assistants, social media operators, music teachers and so on.

According to the BPI, based on Official Charts Company data, 142.9 million albums or their equivalent were either purchased, streamed or downloaded in the UK in 2018, with the total estimated retail value being £1.33 billion (British Phonographic Industry, 2018. www).

In 2017, the industry added an estimated £4.5 billion to the UK economy, supporting over 145,815 jobs. The total live audience for music in the UK was estimated at 30.9 million attendees, with 27 million attending concerts and 3.9 million attending music festivals (Measuring Music, ibid, 2018. www).

REFERENCE LIST

 

BOOKS:

HESMONDHALGH, DAVID. 2002. The Cultural Industries. 1st ed. SAGE. Thousand Oaks.

HOWKINS, JOHN. 2001. The Creative Economy: How People Make Money From Ideas. London. Penguin.

ONLINE SOURCES:

THE ECONOMIC TIMES. 2019. Definition of the Advertising. [Online]. Mumbai: Bennet, Coleman and Co. Available from: https://economictimes.indiatimes.com/definition/advertising

Date Accessed: 28-10-19

GLENDAY, J. 2018. UK advertising spend on track to top £20bn by 2019. [online]. Glasgow. Carnyx Group ltd. Available from:

https://www.thedrum.com/news/2018/06/20/uk-advertising-spend-track-top-20bn-2019

Date Accessed: 28-10-19

ADBRANDS. 2018. The Top Advertising Agencies in the UK in 2018. [online]. Dubai. Mind Advertising ltd. Available from:

https://www.adbrands.net/uk/top-uk-advertising-agencies.html

Date accessed: 28-10-19

Department for Digital, Culture, Media & Sport. 2019. DCMS Sectors Economic Estimates 2017: GVA. [online]. London. The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2017-gva

Date accessed: 28-10-19

Department for Digital, Culture, Media & Sport. 2019. DCMS Sectors Economic Estimates 2018: Employment. [online]. London. The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2018-employment

Date accessed: 28-10-19

ROYAL INSTITUTE FOR BRITISH ARCHITECTS. 2016. RIBA Benchmarketing Survey 2016. [online]. London. Available from:

http://live-riba.contensis.com/RIBA/Professionalsupport/Assets/Files/2016ExecutiveSummary.pdfRIBA.

Date accessed: 28-10-19

DAMS, T. 2012. The UK’s top 40 film production companies. [online]. London. Televisual UK ltd. Available from:

http://www.televisual.com/blog-detail/The-UKs-top-40-film-production-companies_bid-356.html

Date accessed: 28-10-19

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT. 2019. DCMS Sectors Economic Estimates 2018: Employment. [ONLINE]. London. The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2018-employment

Date accessed: 28-10-19

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT. 2019. DCMS Sectors Economic Estimates 2018: Employment. [online]. London. The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2018-employment

Date accessed: 28-10-19

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT. 2019. DCMS Sectors Economic Estimates 2017: GVA. [online]. London. The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2017-gva

Date accessed: 28-10-19

OLIVER & OHLBAUM ASSOCIATES. 2019. Pact UK Television Census. [online]. London. Pact. Available from:

http://www.pact.co.uk/news-detail.html?id=pact-uk-television-census-2019

Date accessed: 28-10-19

OXFORD DICTIONARIES. 2019. Definition of Fashion. [online]. Oxford. Oxford University Press. Available from:

https://languages.oup.com/

Date accessed: 28-10-19

FASHION UNITED. 2019. UK fashion industry statistics. [online]. London. Fashion United Group. Available from:

https://fashionunited.uk/uk-fashion-industry-statistics/

Date accessed: 28-10-19

ESSIG, L. 2015. What is the “Arts and Culture Sector?”. [online]. Los Angeles. Creative Infrastructure. Available from:

https://creativeinfrastructure.org/2015/06/13/what-is-the-arts-and-culture-sector/

Date accessed: 29-10-19

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT. 2019. DCMS Sectors Economic Estimates 2018: Employment. [online]. London. The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2018-employment

Date accessed: 29-10-19

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT. 2019. DCMS Sectors Economic Estimates 2017: GVA. [online]. London. The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2017-gva

Date accessed: 29-10-19

SHARPE, E & SILVA J, D. 2019. Art’s Most Popular: here are 2018’s most visited shows and museums. [online]. London. The Art Newspaper. Available from:

https://www.theartnewspaper.com/analysis/fashion-provides-winning-formula

Date accessed: 29-10-19

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT. 2019. DCMS Sectors Economic Estimates 2017: GVA. [online]. London, The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2017-gva

Date accessed: 29-10-19

DEPARTMENT FOR DIGITAL, CULTURE, MEDIA AND SPORT. 2019. DCMS Sectors Economic Estimates 2018: Employment. [online]. London. The National Archives. Available from:

https://www.gov.uk/government/statistics/dcms-sectors-economic-estimates-2018-employment

Date accessed: 29-10-19

DESIGN COUNCIL. 2015. The Design Economy: The value of design to the UK economy – Executive summary. [online]. London. Design Council. Available from:

https://www.thecreativeindustries.co.uk/media/321815/the-design-economy-executive-summary_0.pdf

SMITH, J. 2018. Overview of the creative arts sector in the UK. [online]. Manchester. Graduate Prospects ltd. Available from:

https://www.prospects.ac.uk/jobs-and-work-experience/job-sectors/creative-arts-and-design/overview-of-the-creative-arts-sector-in-the-uk

Date accessed: 29-10-19

BRITISH PHONOGRAPHIC INDUSTRY. 2018. BPI’s All About the Music. [online]. London. British Phonographic Industry. Available from:

https://www.bpi.co.uk/news-analysis/the-bpi-yearbook-all-about-the-music-2018-is-out-now/

Date accessed: 29-10-19

CREATIVE INDUSTRIES. 2018. Music Industry: Facts and Figures. [online]. London. Creative Industries. Available from:

https://www.thecreativeindustries.co.uk/industries/music/music-facts-and-figures

Date accessed: 29-10-19

 

 

 

WORK EXPERIENCE

For my work experience, I got in touch with Edinburgh based photographer Andrew Perry (https://www.andrewperry.co.uk/index), assisting him with various tasks on a press shoot for the University of Edinburgh Theatre Societies production of Chicago, on the 13th of November 2019.

On this day, I assisted Andrew from 10am till 4.30pm, carrying out regular photography assisting duties such as setting up lighting, carrying equipment, moving set pieces around, lens changes and eventually directing cast members for their head shots.

Andrew was very pleased with my performance of my duties throughout the day, expressing his gratitude and desire to work with me again.

 

 

 

CREATIVE INDUSTRIES PERSONAL INVESTIGATION PRESENTATION 

 

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